What is Social Media? The One Thing To RememberAre you wondering what is social media? You see the phrase everywhere. Social media sites, social media marketing. New York City even hired a social media expert to help manage the city’s image online. I’ll lay it out for you, and you won’t have to wonder anymore.
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Wikipedia has this definition:Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.I think that still leaves you asking what is social media? I’ll break it down a little more. Social media refers to a group of sites that allow you to participate. For instance, on some blogs, you can comment. This starts off the opportunity to be social. You might find an article with 2500 comments. If you look at the article, you’ll find several people having arguments or discussions in the comment section. Next, you’ll find sites that let you have discussions more easily. Like a chat room, for example, where you can have a text conversation in real time. Some of these also have voice, and many support video. Skype, for example, has become a major online communication company. But many others specialize in being just social. Facebook has excellent capability to talk back and forth, but also has integrated games into it. You can play with people from around the world and talk while you do it. Flickr and Photobucket offer a somewhat different idea. You can upload photos galore to these sites, and then friends can comment on the photos. You can take this to many different levels that leave the question, what is social media, in the dust. For example, try out ask500people. This is a little bit different. Where Facebook and MySpace allow you to sort of live online, this site gives you the chance to ask one question of 500 people. After you get 500 answers or a lot of time passes, it moves on to another question. Weird, right? But kind of cool and addicting to answer questions and see what results people get and the comments. The One Thing to RememberReally, that’s the point of what is social media. It’s participation. You could just as easily call these sites participation sites.You use them to interact with other people. You can post websites you like to Stumbleupon, news you like to Digg, videos you like to Youtube, or start a new personal blog at Livejournal or Blogger. And at every one of these sites, you can comment on everybody else’s stuff. It makes the web a community, a place to get to know people or at least to share views. You can take that to another level if you want, or remain anonymous behind your screen name – it’s up to you. You can also build a business through these same sites, by sharing what you know through your sites and leading people to try solutions – products for sale – that will help them. For each sale, you can earn a fee. If you can contact all of them at once and tell them when a new product to help them comes out, you can do quite well through an email list, a Facebook fansite, or even tweeting. What is social media? A way to join in, and the future of the web. That's the thing to remember.
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