Is Your Social Media Marketing Working? 4 Ways to TellHow do you know if your social media marketing is doing anything? You actually have several tools to help you. Let’s look at a few and see how you can find out what works and what doesn’t. You might want to print this out and use it as a guide while you cruise the places and tools I mention. And if you need to, take a look at my definition of
what is social media.
Free EbookDownload a free ebook to help you build a better site today. In fact, you can download more than one. Just put your information below and get the link...1. Your Traffic StatsThe stats you get for traffic help a great deal. On one of my sites, I recently noticed I had lost 50 visitors per day from my peak a couple of months ago.A fluctuation of 20 or so wouldn’t be a big deal, and eventually when I am over 1000 per day, maybe 50 won’t be much. Bur right now, 50 means something to me, and was about a 12 percent decline for the month from peak. Look at your traffic stats. Have your numbers declined from last month or a couple of months ago? Sometimes, traffic ebbs and flows due to cycles in the economy or the industry you are in. But sometimes, it’s because you did or didn’t do something. In my case, I have slacked off my social media marketing a bit. Maybe I didn’t post as much as I had two months back. Pick up the pace and check again soon to see if the numbers come back. 2. Your Friend and Follow RequestsIf you use Facebook and Twitter to build a following or to spread your content, you might want to keep track of your friend and follow requests. Day to day you will always have variation. Your average for a week or a month should tell you something about where you are headed – higher or lower.If lower, look at what you have been sharing lately in updates and tweets. 3. Opt-ins to Your ListTake a look at your latest stats on your opt-in list. Are you signing people up as fast as you were?If not, you may want to get going on more work. More articles, more videos, to bring people more to your squeeze page or your site. Also, you may want to consider a complete redesign of your squeeze page. Sometimes, social media marketing can be like fashion. If you look behind the times, you may need to spruce things up. 4. DiggsDo you use Digg? If you are into digging, you should look at your views and your Diggs. When people like your stories, they will Digg you, and you’ll get more views.5. StumblesThe same goes for Stumbleupon sites you stumble. A good site will attract more views and others will stumble it, too. Look at what you have stumbled recently to see if the sites may have a bad image in some way that you missed.By the way, if you don't use Stumbleupon or need another way to measure, you can check how many links to your site are on the internet. Some hosting companies will provide a tool for this. If yours doesn't, you can also go to Google and type in: site: www.yoursite.com Make sure you include the space between the two. This can help you see where you are listed on the net. Follow Up and ImproveTo improve your social media marketing, you should keep track of the items that interest you. When you have a dip in your numbers, look and see if the dip relates to a cycle.Certain cycles really interrupt web usage in some categories, like leaving school for the summer. You’ll find a dip in June in some subjects and in September in others. You can evaluate cycles better by looking at trends.google.com. Hope your social media marketing does everything you need it to do! Take a look at my
social media applications
for information about what an application is on a social media site.
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