MLM Prospects Versus The MLM Myth: Who Succeeds?

Have your MLM prospects ever asked you why only 1% of distributors succeed? What did you say? Try on the answer below for a better comeback.

Sure, you and I have seen our share of failures in MLM, but that doesn’t mean it's impossible – you can become successful in this field, and so can your MLM prospects.

By the way, you can download a free ebook with tips on how to improve your business below, just put in your email address...

Real Numbers

Companies have to release figures annually about who succeeds and who earns what based on their pay plan.

Let me add a few ideas to your discussion about this topic.

1. Consultants or Customers?

Do you know these customer consultants? I would estimate that up to two out of every three people (2/3) of many companies fall into this category.

What does this do to the numbers? If you skip the people who don't want to work the business, you have just tripled your likelihood of success, to 3%, instead of 1%.

Here's a quick graphic with the dots representing 1% each. Each shape represents a different group. The one on top is the small group making big money, 6 figures and on up.

2. Failure, or Less Success?

Granted, you won't go down in history for that. But is that a failure? I don't see it that way. This looks like a person who has started earning and started learning the ropes.

This group participates and sees a sizeable benefit from their business. Maybe, for whatever reason, they don't want to be in the top rung of the pay plan right now.

Whatever the reason, calling them all failures simply doesn't make sense. Most people would be ecstatic to earn a full time income from home, with no boss, no office hours, setting their own schedule.

In my example company stats, this group makes up 4% of the distributors.

In pure numbers, the stats show 5% or 1 in 20 can see a substantial benefit, or what could be called a full time income. If I again eliminate the 2 out of three that don't really want to work, just buy at a discount, what happens?

You now can tell your MLM prospects that 5% of the remaining third achieves strong results and substantial income. That's 1 in 7. These are substantially better odds. The myth is fading fast.

Here's another graphic. It helps you see how many people can be in the customer-only category.

3. Repetition and Training Make A Big Difference

Not in my experience. My mentors tell me they tried several companies until they found one that clicked for them. I think that happens quite often.

This suggests that if you don't succeed in one business, you might try another. Try, try again, right?

Those people at the bottom of one business can go on to the next and improve their capability and their results. They can get a better sponsor or better training.

The result? They move up in performance and income.

Kill the Myth of 1% Success

In reality, you have 5% of any company earning a substantial income at any one time. As new companies grow, and people learn, those numbers expand. Though the percentage stays the same, the number of people continue to grow with the company and the industry.

Now you have more to say to your great new MLM prospects! Learn as you go, and achieve the success you desire.

Share this with your team. Everyone should know they have a chance at success, especially with time and practice. And they might be able to answer those questions from their MLM prospects better, too.

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